In the past couple of years, outdoor advertising has increased its share of ad spend in Pakistan. So why is this medium so popular? Cost-effectiveness is obviously a key benifit.Many advertisers are attracted by the fact that billboards can be rented over long time frame at reasonable prices, with the added flexibility that the message can be changed at a minimal cost.
Clearly, outdoor media appears to have becomea popular ad cost effective marketing tool.The increasing time spent commuting has made billboards an important vehicle to reach the public without the threat of being zapped or overlooked.That is until every household has a Scotty who can punch in the coordinates and energize us all to our Destinations.
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