Apple- The King of design?

Apple doesn't design noise, it aims to design substance, a point Apple may have felt pressure to emphasize considering that the Googles and Samsungs of the world continue to be championed as the new kings of design and innovation, Apple create's products its consumers love and we've seen that in the past.

"Apple will every so often come out with a breakthrough product and then everybody copies it, and that's where we are today. ... It seems like everything is coming to a halt, but it's not coming to a halt," Tognazzini said. "And I have no doubt about that whatsoever. They will come out with another product that will change everything. I don't think they are falling behind."

"The likelihood of Apple's being able to come up with an innovative product or smartphone that would create new demand is very slim, given that the stock is 40 percent below its high," Chowdhry said. "Today, Apple is a very different company. It has changed from being an innovative company to a company returning cash to the shareholders; and that has completely backfired."

Source: Entrepreneur