CHEER WITH YOUR PEERS

  

Coca-cola cotinues with the splendid campaigns.On the ocassion of friendship day Coca-cola planned the biggest vending machine in 7 countries of Latin America to celebrate the friendship day,that gives two cokes in the price of one .This machine was named as "FRIENDSHIP MACHINE".It was 3 times the size of the actual machine,it is 3.5 meters tall.
  To operate this machine friends need eachother to climb up to reach the button of the machine.As a result of this campaign 800 cokes were sold in 9 hours,which is 1075% more of their actual sales.This campaign was positive and funfilled which captured the attention of the people and forced them to try it and celebrate the friendship day in a special way.
  Thie project was developed by Ogilvy Argentina led by Rafael Barbetio agency and addressed creatively and Jonathan Gaston Bigio Gurvit.


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