Youtube, The largest video sharing network,
Surprisingly does have competitors . The Co-Founders of Shelby t.v Reece
Pacheco and Dan Spinosa have carved out a growing niche for themselves against
a seemingly insurmountable competitor.
They have attracted rock star and mentors like Brad Feld, co-founder and mentor at super-incubator TechStars and venture capitalist Fred Wilson, co-founder of Union Square Ventures.
here are some factors that the two co-founders have applied:
They have attracted rock star and mentors like Brad Feld, co-founder and mentor at super-incubator TechStars and venture capitalist Fred Wilson, co-founder of Union Square Ventures.
here are some factors that the two co-founders have applied:
1. Don't obsess
about what the competition is doing.
You should keep an eye on what yThe more attention you're paying to your competitor, the less you're paying to your company. Achieving your goals and objectives is Key for your business success.
You should keep an eye on what yThe more attention you're paying to your competitor, the less you're paying to your company. Achieving your goals and objectives is Key for your business success.
2. Do build your advantage.
Pacheco says a critical part of leading your
startup to success in an environment with a dominant player is to focus on your
key strengths and build your company around them.
While YouTube has an unwieldy amount of content, Shelby.tv suggests videos you likely want to see because your friends and contacts like them.
While YouTube has an unwieldy amount of content, Shelby.tv suggests videos you likely want to see because your friends and contacts like them.
3. Do surround yourself with good people.
Talented people know other talented people, In addition to his power mentors, Pacheco also
runs a CEO peer group with business owners in various stages. There, he shares
challenges and gets support from fellow entrepreneurs. Shelby.tv hires
carefully, looking for talented, committed team members, and take good care of
their employees.
4. Don't let fear of failure hold you back.
Fear is just a choice, The current version of Shelby.tv is the second iteration of the company. The company actually shut down its operations in July 2012 to build a more social-media focused video brand. While some thought that spelled doom for the company, Pacheco and Spinosa stayed focused on the product they would want to use, themselves. And it worked: The team raised $1.5 million in funding for its first iteration, then raised an additional $2.2 million for the next round.
"You can't be afraid to scrap what you've done and do something new, especially when you're competing against a big company. Go in a new direction," he says.
Fear is just a choice, The current version of Shelby.tv is the second iteration of the company. The company actually shut down its operations in July 2012 to build a more social-media focused video brand. While some thought that spelled doom for the company, Pacheco and Spinosa stayed focused on the product they would want to use, themselves. And it worked: The team raised $1.5 million in funding for its first iteration, then raised an additional $2.2 million for the next round.
"You can't be afraid to scrap what you've done and do something new, especially when you're competing against a big company. Go in a new direction," he says.
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