Robert Downey Jr. Confirmed for HTC 'Change' Ads

Robert Downey Jr Iron Man himself. had inked a deal with HTC for a series of upcoming ads. HTC formally announced the two-year arrangement on Monday, ushering in its new "Change" campaign. The first ad will appear on YouTube August 15, followed by new television spots. Downey According to HTC. also worked closely with the creative team on the campaign, including a word generator hosted on the company's site which creates interpretations of the HTC acronym. An HTC spokesperson told IGN the company spent $1 billion on sales and marketing last year, and will spend "roughly the same" on marketing initiatives during the Change campaign. The company did not provide comment on Downey's contract price. Prior rumors suggested the Iron Man star was to receive $12 million for appearing in the new series of ads.

Link: ign