5 Ways to Become a Social Media Rock Star

1.   Be a good communicator. Social media is really a crowd of people talking -- usually to each other. So, you'll need to figure out how to cut through the noise and really engage with people.

2. Buy advertising. 
Don't be shy about paying to promote posts on networks like LinkedIn and Facebook. On Facebook, your posts won't even appear in all of your followers' newsfeeds without paid promotion, so promote if you can afford it.

3. Avoid me, me, me. 
Don't have every post be about yourself or your company. Instead, I recommend posting 80 percent non-promotional, 20 percent promotional. 

4. Expand beyond your customers. 
In social media, you want to attract an audience beyond potential customers. Focus on people who are compelled to respond -- the "weird," as Seth Godin calls them. Even if they never buy from you, they'll tell others about you.

5. Flattery will get you everywhere. 
Using tools like Followerwonk or Topsy will help you find the top people in your industry and major influencers. Then find the people who follow them and follow those folks, rather than the industry celebrities. They're far more likely to respond.

link : entrepreneur