LG G3 launches 27 May, but is already 'late to the party'

LG is taking the wraps off its new flagship the G3 on 27 May -- but with the HTC One M8 and Samsung Galaxy S5 already in shops, one analyst says LG is "late to the party."

Invitations have been sent out to press inviting members of the fourth estate to simultaneous launch events in London, New York and San Francisco on 27 May. The following day there'll be similar events in Istanbul, Seoul and Singapore. The launches, a month from now, will introduce us to the follow-up to the LG G2 with a tagline quoting Ralph Waldo Emerson: "To be simple is to be great."

"To be simple is to be great," according to LGLG

But is life good for the G3? "LG's product portfolio has improved immeasurably in the last 18 months across all price points," says industry analyst Ben Wood of CCS Insight, "but this has not translated into a meaningful improvement in sales to date. LG will be hoping that the G3 has more impact than its predecessor but that remains a tall order."