1. The First Apple Logo
Featured Isaac Newton
Although the now-retro
rainbow logo is arguably Apple's most well known, the very first Apple logo
featured Sir Isaac Newton sitting under a tree, with an apple about to hit his
head
The rainbow apple,
designed by Rob Janoff, replaced Sir Isaac and remained the symbol of the
company for many years until the simpler monochromatic apple logo was
introduced in 1998.
2. Wozniak Sold His
Scientific Calculator to Raise Capital
Those born after 1990
might be surprised that a mere calculator would raise any kind of capital, but
back in 1976, a scientific calculator cost as much as a laptop does today, and
the HP-65 was in fact marketed as "the smallest programmable computer
ever."
3. The Apple I Cost
$666.66
The high prices of
Apple's current computers have recently been among critics' biggest complaints.
But historically speaking, Apple products have always boasted a higher a price
tag
4. Apple Invented the
"Dogcow"
After
the Cairo font
was discontinued, Dogcow lived on with LaserWriter Driver 4.0 and then became a
sort of mascot for the Apple tech staff.
Designed
by Susan Kare, Clarus — Dogcow's given name — makes a "moof" sound
and was found on all versions of the Mac operating system until OS X. In the
late 1980s, she surged in popularity and started to be used by other developer
groups — even Microsoft once used Dogcow in an advertisement.
5. The Name
"Macintosh" Was Inspired by an Apple
Macintosh was just a
code-name, and Steve Jobs is said to have tried to change the project's name to
"Bicycle" while the McIntosh-loving staffer was out of office. But
Raskin clearly knew a good name when he coined it, as Macintosh just had too
much staying power and stuck right to the end of the product cycle
6. Apple Made the First
Mass-Market Color Digital Camera
Back in 1994, Apple actually launched the first mass-market color
digital camera in the U.S. The Apple
QuickTake 100 could
snap an amazing eight photographs and connected to a Mac via a serial cable.
It
cost $749, which is about the equivalent of $1,000 today, which seems
ridiculous for a camera boasting less than one megapixel resolution and no
digital display.
Clever copywriter Vinnie Chieco is credited with coming up with the
iPod name as part of a team assembled by Jobs to create a consumer-friendly
moniker for the new device.
The story goes that
Jobs had already decided the MP3 player's tag-line was to be "1,000 songs
in your pocket," which left naming options wide open since it wouldn't
have to explicitly refer something music related.
8. The First iPod Had A
Secret Easter Egg
Apple's first iPod came with a little
secret — an Easter egg — in the form of a game that could be accessed if you
knew the right combination of buttons to press.
How
to find the game is described in Nick Triano's
early 2002 Geek.com reviewof the iPod (memorable quote: "I
don't think it's a stretch to say that it will change the way you listen to
music"). "Go to the 'About' menu, hold down the center button for
about three seconds, and you'll get a Breakout (Pong) game to play while you
listen."
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